Foodservice Pioneering Concept | The Hotel Experience

FOODSERVICE PIONEERING CONCEPT

No client. No set budget. No limits.
Just your imagination.

The winner and finalists have been selected for the 9th Foodservice Pioneering Concept competition! Industry creatives were invited to put their expertise and imagination together to create what they felt could be cutting edge and move the trend needle in foodservice–and the results are innovative. Stay tuned to find out who made the shortlist.

2020 Judges Panel

Joe Carbonara

Joe Carbonara

Editor in Chief, Foodservice Equipment & Supplies Magazine

Joe is the editorial director for Foodservice Equipment & Supplies and restaurant development + design magazines. Prior to becoming Editor in Chief for FE&S in 2004, Joe was a marketing manager for SmithBucklin Corp., where he spent six years working with NAFEM. A diehard Cubs fan, Joe is also a fan of the finer things in life such as an ice cold can of Pabst Blue Ribbon. You can follow Joe on Twitter @FES_Editor.

Jeanne Cretella

Jeanne Cretella

President, Landmark Hospitality

Jeanne is President and Co-Owner of Landmark Hospitality and along with her husband, Frank, own and operate distinctive, multi-faceted venues, many of which are historic and landmarked. These include The Liberty House Restaurant,  Stone House at Stirling Ridge, the Ryland Inn, Hotel Du Village, The Logan Inn, Felina, The Farmhouse, and our destination travel company, Landmark Destination Weddings, Furthermore, Jeanne and Frank own Crave Events Group, an off-premise catering division with on-site venues including The Boathouse at Mercer Lake and Celebrate at Neshanic Valley.

Plans for 2019 include the expansion of a hotel at the famed Ryland Inn; Hudson House, a full-service restaurant, rooftop bar and multiple event space; a hotel expansion of the Stone House at Stirling Ridge; the restoration of the historic South Orange Village Hall, a 33,000 sq. ft. expansion of the historic Logan Inn; and last but not least, the takeover of Elkins Estate, a 42 acre property in Montgomery County, PA.

Biran Patel

Biran Patel

2020-2021 Chairman, AAHOA; Partner, BHP Investment Company

Biran is the Vice Chairman of AAHOA, the voice of America’s hotel owners. He has been an active member of the association since 2001 and has served on AAHOA’s board of directors since 2014. A native of Birmingham, England, Biran is a second-generation hotelier who started learning the hospitality business as a teenager in the family owned hotel. He earned a B.S. degree in Finance from the University of Texas at Austin. Today, Biran owns and operates multiple branded and independent hotel properties and is also a partner in BHP Investment Company.   

Biran plays an active role in his community and has been involved with the Irving City Chamber of Commerce for the past 5 years. He is actively involved in the Leuva Patidar Samaj (LPS) local chapter, SLPS. Biran has also served on the board of directors of the Texas Hotel & Lodging Association since 2014.   Biran currently resides in Irving, Texas with his wife, Poonam, and their two children.

Neal Patel

Neal Patel

Officer, AAHOA; Partner, Blue Chip Hotels

Neal Patel serves as the treasurer of AAHOA, the voice of America’s hotel owners. He became an AAHOA member in 2012 and soon volunteered as an ambassador. Neal joined AAHOA’s board of directors in 2016 after being elected as the Young Professional Director Western Division, a position he held for three years.

Patel is a second-generation hotelier who grew up in the industry wearing many hats as he helped his family run their first twenty-room independent property. He began his hospitality career in Texas and is the managing partner of Blue Chip Hotels, a company specializing in hotel management and consultation. Blue Chip Hotels has over 1,200 rooms in several states among both branded and independent properties. Neal is inspired to give back to the hospitality industry through service. He serves on the HITEC Advisory Council and promotes organ donor awareness through his volunteer work with Samaj Saves Lives.

Joseph Schumaker

Joseph Schumaker

FCSI; Founder & President, FoodSpace; 2019 Winner for the Foodservice Pioneering Concept, Duality

Joe decided that after over 10 years in retail and sales, that it was time for a change in late 2003.  After graduating with honors from the California Culinary Academy, San Francisco in 2005 he started his career in foodservice taking an entry level position in catering at Restaurant O in Campbell, CA.  After less than two years, Joe and two colleagues founded Cosmopolitan Catering and in the nearly 10 years since, he has helped steer and grow Cosmo into the premier Catering and Cafeteria operator that it is today. Now armed with almost a decade of business, operations, design and project management experience he is poised at the helm of SCG FoodSpace with offices in San Jose and Idaho. Joe is an expert in foodservice management, food business growth and mentorship. Joe currently resides in Eagle, Idaho with his wife Brandi and two kids, Jacob and Zachary.  Joe enjoys spending time with his family, camping, BBQ’ing and playing poker.

A Look Back at 2019’s Design: Duality

Each year, professional foodservice design consultants are invited to dream up an F&B model that’s tailored to a nontraditional, high-traffic hotel space. These creatives are challenged to use today’s most innovative equipment and technologies to produce exceptional menus and service experiences in a lobby. It’s all about more possibilities and revenue opportunities for hotel owners, general managers and foodservice operators and better customer experiences

Back by popular demand, the eighth-annual Foodservice Pioneering Concept (FPC) once again showcased a unique foodservice venue that can operate in alternative locations—ones with limited or no access to gas, ventilation or water.

HX: The Hotel Experience invited a limited number of firms to submit their innovative designs and awarded 2019’s FPC to FoodSpace, headquartered in San Jose, California. Dubbed Duality, the design is a modular, portable, shippable foodservice concept made up of a doughnut shape that’s cut into four quarters with a yin-yang shape in the center. This six-module set can be configured and re-configured to accommodate a variety of spaces and foodservice needs. Everything from a poké restaurant to a soup-and-sandwich bar can operate in this concept. Each section can be configured to be self or full-service, or customer accessible from one or both sides. Duality offers guests a blend of hot and cold food products, while interchangeable accessories give operators the flexibility to switch a food concept quickly and cost-effectively.

Through a collaboration between HX, the Foodservice Consultants Society International (FCSI) and vendor partners, this design came to life, built as a working model on the expo floor–complete with interactive demonstrations and samplings.

About the Designer: FoodSpace is a full-service consultancy specializing in foodservice design, management and food system innovation. They focus on designing functional spaces and programs that support innovations in food and helping companies that are working to solve food system challenges. Visit myfoodspace.com for more information.

I wanted to create a piece of equipment that could be cross functional, so it could exist in a concourse or a lobby, or a throughway, or a trade show or in a banquet setting. It would need to be flexible, something you could disassemble, and potentially ship or at least move around. It would need to fit through a standard doorway…but it would also have to be aesthetically brilliant… 

We’re creating eight additional virtual concepts that will be fully rendered, full color, so [you] can come into the Duality area, stick the VR goggles on, and feel almost as if you’re walking around the space. You’ll be able to see eight additional visuals of what Duality could be. One of the risks that I had in this was I only get to build one, and the reality is there are hundreds of them floating around in my head.

Joseph Schumaker

founder and president, FoodSpace

Reserve your spot for the opportunity to connect with thousands of hospitality professionals and suppliers at HX this November. The earlier you register, the more you save.

 

Formerly known as the International Hotel, Motel and Restaurant Show.

Produced and Presented By:

Formerly known as:

The International Hotel, Motel and Restaurant Show