Hospitality Media Group (HMG) Unveils New Branding for HX: The Hotel Experience

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Allison Traylor
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Hospitality Media Group (HMG) Unveils New Branding for

HX: The Hotel Experience

Cincinnati OH, USA – May 15, 2018 Hospitality Media Group (HMG) is set to unveil a new brand image and logo for HX: The Hotel Experience.  Created by HX’s creative design agency DeanHouston Inc., the new branding will officially launch across all mediums on June 1, 2018.

The new HX branding is part of a growth strategy implemented by HMG earlier this year to expand HX to a B2B media brand for hotel and restaurant professionals.

The HX brand image was purposely created to define a custom signature look and is key in elevating the brand from the competition.  The look and feel consists of contemporary stylized black and white artwork, using a burst of color to highlight significant takeaways.

The HX logo design is the result of an exploration in shape influenced by the negative space yielded with an arrangement of rectangles, trapezoids and other geometric figures commonly found throughout hotels. The HX logo uses a contemporary black/red color palette which allows it to stand out. The square “hotel window” shapes in the “H” underscore the connection to the brands core market.

“We’re excited with how the next generation of the HX brand identity has developed,” said Tedd Swormstedt, CEO of HMG.  “The new branding supports HX’s strategic mandate to present regular, relevant and engaging content, education and networking, regional events and a dynamic annual industry conference and marketplace”.

Among the applications for the new HX branding are:

HX: The Marketplace – Designed to bring buyers and sellers together, the Marketplace will feature more than 300 exhibitors.  In addition, Marketplace innovation zones will showcase industry trend direction in curated exhibits. The Marketplace will also host 30+ education sessions on the trade show floor in three designed theaters - HX: Onstage Hotel; HX: Onstage F&B; and HX: Onstage Tech and takes place November 11-12, 2018 at the Jacob K. Javits Convention Center in New York.

HX: The Conference – HMG will launch a high impact stand-alone conference on November 11-12 at the Javits Center with an opening general session and 15 breakouts focused on three core content pillars: Future Trends; Technology and Operational Excellence. 

The Conference & Marketplace will conclude with an all-new HX Awards Ceremony on Monday, November 12 celebrating, honoring and highlighting the movers and shakers that push the hospitality industry forward.

HX: The Newsletter The Brand focused newsletter will provide readers with a premium communications platform that features a resource/knowledge hub that brings value-added content, market expertise, research, education and thought leadership to the hospitality professional. The newsletter will be distributed monthly beginning in June 2018 with HX curated content geared toward those who create the guest experience.

HX: The Regional Event, Orlando – The 90-minute HX event will offer actionable insights on a subject impacting hospitality operations, in addition to peer-to-peer networking with regional counterparts. The first HX Regional Event, will take place in Orlando, FL, in early Fall 2018.

For more HX brand information, please visit HX: The Hotel Experience will return to the Javits Center in New York City, November 11-12, 2018.


HX, a community for hotel and restaurant professionals, offers unparalleled access to market leading operators and suppliers, who are committed to sharing education, solutions, creativity and innovation in order to deliver an extraordinary guest experience and improved community profitability.

HX was acquired by HMG in November 2017 from the American Hotel & Lodging Association (AHLA), the Hotel Association of New York City (HANYC), and the New York State Hospitality and Tourism Association (NYSHTA). 


HMG is a privately held company serving the global hospitality and related industries and specializing in trade fairs, conferences and event management and development. Events in the HMG portfolio include: Boutique Design New York (BDNY); Boutique Design West (BDwest); HX: The Hotel Experience; Boutique Design Forums; Boutique 18; Senior Lifestyle Design Match; and the prestigious Gold Key Awards for Excellence in Hospitality Design.

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