HX: The Awards Recognizes Outstanding Properties and F&B


HX: The Awards Recognizes Outstanding Properties and F&B

HX: The Awards winners from left to right - Alexander Shashou, Leola Edelin, Alex Pfaffenbach, Javier Egipciaco, and Steven Shern.

Arlo Hotels and the NoMad Hotel New York were the property-level winners at this year's new hospitality industry awards program, HX: The Awards. The awards were announced by Hospitality Media Group (HMG) and were sponsored by Guest Supply.

The ceremony and reception recognizing all winners took place earlier this month at the InterContinental Times Square Hotel in New York City.

"HX: The Awards was designed to bring together the best and brightest in the industry," said Phil Robinson, HX show director.


Hotel of the Year

Javier Egipciaco, Managing Director of Arlo Hotels pictured with members of his team.

The honor of Hotel of the Year went to Arlo Hotels, which currently has two boutique properties in downtown New York. The company launched a program this year called Arlo Cares, a sustainability initiative designed to spark eco-conscious changes in travel and serve as a home base for green-minded travelers. Arlo Cares is planning community outreach opportunities, charitable celebrations, and other activities embracing a more earth-ethical way of living.

"We really make Arlo a home base for urban explorers. Whether it's through engaging programming, our restaurants, our innovative guest room designs, or our friendly employees, Arlo feels approachable and playful, setting us apart from others in the industry," said Javier Egipciaco, managing director of Arlo Hotels, which opened its first property in September 2016.

Egipciaco also mentioned the importance of the creativity and passion of his team members as being part of the reason for the hotel company's success, particularly as a relatively new player in the industry.

The company's best and most important feature of its hotels are the public spaces, Egipciaco pointed out.

"We're constantly filling them with pop-up shops, live music, theatrical performances and more," he said. "It's a place where guests and locals are able to come together, creating an atmosphere that encourages authentic connections."


Hotel of the Year

Chef Daniel Humm and restaurateur Will Guidara.

The other property-level award, Best Hotel F&B Concept, went to the 168-room NoMad Hotel New York. The NoMad's casually-elegant food and beverage program comes from Chef Daniel Humm and restaurateur Will Guidara. The program is inspired by Humm's time spent throughout Switzerland, California, and New York City.

"To me, what stands out is that you can have so many different experiences here. You can come with your friends for cocktails, you can celebrate an occasion, or you can join us for a quick lunch or breakfast," said Alex Pfaffenbach, general manager, F&B, at the hotel.

The F&B program also complements the hotel, and vice versa, Pfaffenbach noted. Rather than treating F&B as an amenity, at the NoMad, the restaurant and hotel teams work together to create a seamless experience.

"We are so proud of the team - without them, none of this would be possible," he said.

In addition, dining at the hotel always offers something special. "I love that you can come to NoMad a million times and still encounter new things - new cocktails, new dishes, new service details," Pfaffenbach added. "Having so many different, beautiful spaces allows us to constantly experiment with different experiences; we're always working on keeping things new and exciting for our guests."

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