Newsletter Volume 5: Innovators
HMG Announces Hospitality Industry Awards Ceremony Recognizing Top Talent
Hospitality Media Group (HMG) has announced its new hospitality industry awards program called HX: The Awards. The inaugural awards will be presented at HX: The Hotel Experience in November in New York City.The awards program is part of the new HX branding and growth strategy initiatives implemented by HMG earlier this year to expand HX to a B2B media brand for hotel and restaurant professionals.
HX: The Newsletter Talks to Industry Leader Vicki Poulos, senior global brand director, Moxy Hotels
Just named one of Adweek's rising brand stars, Vicki Poulos, senior global brand director for Moxy Hotels, offers a glimpse into the mindset behind the creation and expansion of this hip Marriott brand. With an average guest room size of 183 square feet, Moxy Hotels offer high-tech features throughout the properties, minimalist style, various dining options, and extra lively public areas that boast games and other extras. The first Moxy Hotel opened in Milan in 2014. There are currently 29 open; seven of these are in the United States. Designed to offer a more cost-effective alternative to traditional hotels, the brand's average ADR is around $200.
Forget the Rubber Chicken Dinners: Hotel Catering is Now More Innovative than Ever
When you used to think of catering in the hotel industry, you didn’t necessarily get excited. After all, it has always been a challenge to create exciting and festive dishes for large meeting groups. But, all that has dramatically changed and will continue to evolve in the future, as innovative ways of preparing and presenting food keep emerging. And, this emphasis on creative catering will ultimately result in higher F&B revenues and more satisfied clients.
Hilton Offers a Glimpse into the Future with Innovation Gallery
With this issue of HX: The Newsletter having a theme of Innovators, it was a good time to visit with Jonathan Wilson, vice president of customer experience and innovation at Hilton Hotels & Resorts, to see what is happening at the company's Innovation Gallery. Hilton opened this 4,300-square-foot incubator and experiential showcase for cutting-edge product developments in November 2017. It is located next to the brand's global headquarters in McLean, Va. The gallery is open to invited guests, which include Hilton employees, hotel owners, and technology partners.
Bringing Millenials to Your Hotel: It's All About the Experience
It's not about fancy hotel rooms with mints on pillows. Opulent lobbies don't cut it either. Innovative hotel marketing to millennials is all about selling the unique experience of your hotel and Instagrammable moments that they can post and talk about to their friends and colleagues.