The HX Show Conference is Chock Full of Exciting Panel Topics

The HX 2018 hospitality conference is Chocked Full of Exciting Panel Topics

Forget ordinary. Don't even think of run-of-the-mill. Throw out the terms timid and average. HX: The Conference 2018, running Nov. 11-12, at the Jacob K. Javits Convention Center, is tackling some high-octane topics.

The HX Show Conference is Chocked Full of Exciting Panel Topics

Max Suzenaar

"The whole hospitality industry is going through a renaissance, with new innovations and changes in the marketplace," said Max Suzenaar, content consultant to the HX Conference and chief executive officer of Minding Your Business, a Chicago-based strategic agency providing organizational planning, experience design, production, marketing and branding for corporations and associations. "We will be bringing in all kinds of experts to talk about these change[s], share knowledge that will help hoteliers achieve their operational excellence, and have a meaningful dialogue about the future of this industry."


Some of the more provocative and top-of-mind topics to be discussed in informational sessions and panels include safety and security, sustainability, technology, travel restrictions and the GDPR (General Data Protection Regulation).

On the topic of GDPR, there will be a discussion on how this law will impact the hotel industry. The GDPR is a regulation in the EU on data protection and privacy for all individuals within the European Union and the European Economic Area. In addition, it addresses the export of personal data outside the EU and EEA areas.

"This regulation is fairly new and will potentially change how we gather information on travelers," Suzenaar said.

Safety and security are also hot topics in the hospitality industry, and are of special concern to hotels that host large groups. Travel restrictions are additional issues that could have a major impact on the lodging industry, and particularly on group travel.

"For instance, this could impact scientific meetings, since a lot of research is done outside of the United States. There is a need to bring researchers here, but with travel restrictions this could become more and more difficult," Suzenaar said.

Another area that will be discussed at HX 2018 is sustainability. "Experts will address what sustainability means to hotels and how can they incorporate this into all aspects of their operations," Suzanaar pointed out.

In addition, there will be a panel on how video technology and visual experiences will help hotels reach new audiences. Visual information is the most effective way of passing information, and the majority of people respond quickly to visual images - instead of texts. This panel will help hoteliers understand the cognitive functions to maintain their customer base and put this technology to work for them.

"We have to remember that travel and the hospitality industry are a huge portion of our overall economy, our lives, and touches on all kinds of trends in society," Suzenaar noted. "The level of content we are offering will be discussing these trends and offering attendees helpful, important information and best practices that they can take away with them and utilize long after the conference is over."

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