Case Studies

Learn why exhibitors at HX keep coming back year after year. It’s about exposure, ROI, and closing deals. Read about past exhibitors...

Avvio Expands North American Reach Through HX Presence

As Europe’s leading provider of hotel booking systems, and the only provider to have an Artificial Intelligence (AI) platform, Avvio has solidified itself as an innovator in the hospitality industry.

Avvio bases its success on the business philosophy of delivering a guest-centric experience, through a technology-focused approach, and HX has proven to be a perfect sales generation and marketing fit for Avvio - according to its North America President, Rich Tuckwell.

“HX is a great platform for Avvio, because just like Avvio, it’s always focused on providing the best experience for guests,” says Tuckwell. “HX is unlike any show I have ever attended, and it’s so refreshing to attend a show where everyone is focused on the guest’s journey, from beginning to end.”

Because of its AI platform, Avvio has taken leaps and bounds in market returns. This unique offering has produced a 7% conversion rate - an astounding number when compared to competitors with a 4% conversion rate average. As an event that’s focused on technology and education, HX provided Tuckwell and Avvio with a unique opportunity, as show exhibitors, educators and patrons.

“At many shows,” Tuckwell recounts, “speakers and panel discussions feel like nothing more than a sales pitch, where the presenters’ products take center stage. HX has helped push evolution of our industry by focusing more broadly on understanding guest engagement and how technology can enhance their experiences. HX gives you a depth of learning and networking that you can’t get elsewhere.”

As Avvio expands its reach in the United States, Tuckwell has made sure HX is one of the shows that is always on his calendar - an effort that has proven beneficial not only for the company’s image, but their sales statistics as well. “Since our involvement with the past three HX shows we have generated over half a million dollars in new sales. HX has been a fundamental asset of launching the Avvio brand and service provision to the North American market and also to establishing a strong New York City presence,” notes Tuckwell.

While Avvio’s presence at HX has grown over time, Tuckwell says that regardless of your company size, HX is beneficial for any brand in the travel and hospitality industries. “This just proves that HX is a place to grow - no matter if it’s about promoting your brand or if it’s about a specific product launch - there is a beneficial reason to go. If your aim is providing the best guest experience possible, there is something for you at HX.”

Wayfair Professional Builds Customer Relationships at HX

As a trusted partner of the hospitality industry, Wayfair Professional is a free service offering a one-stop-shop solution for hotels big and small. Instead of hotel professionals searching through all available products, the service tailors the shopping experience specifically to products applicable to the hospitality industry across Wayfair’s family of brands, including Perigold, Birch Lane, Joss & Main and AllModern.

“The Hotel Experience show has always been a fruitful event for Wayfair Professional. It has consistently given us the opportunity to create relationships with new contacts across the hospitality industry,” noted Margaret Lawrence, vice president, Wayfair Professional.

When hotels join Wayfair Professional, they receive a suite of benefits, including members-only pricing, dedicated service, consolidated freight delivery scheduling, product sourcing, interior design consultations and free, fast delivery to help members with everything they need to build the best spaces possible for their guests. To exceed the expectations of its members by delivering value and convenience through personalized tools and services, Wayfair Professional understands the needs and challenges hotels currently face as well as hospitality industry trends. Attending HX gives Wayfair Professional the knowledge and insight needed to help hospitality businesses make good spaces great.

With HX expanding this year to a two-day stand-alone event, Wayfair Professional and other exhibitors will have even more opportunities to meet with hospitality professionals. New networking opportunities are also available this year on the marketplace floor, including at Innovation Zones, the awards ceremony and regional events. However, HX gives exhibitors more than just leads and business cards, unlike other industry events. Exhibitors leave HX with new relationships with hospitality professionals to build and grow upon.

In years past, Wayfair Professional has enjoyed conversations with attendees in the marketplace and during breakout panels. “From service to selection, we’re committed to staying one step ahead of our customers’ needs,” continued Margaret Lawrence. “HX attracts an engaged and excited audience and allows us to make meaningful connections with new and existing customers.”

2016 Case Study: First Time Exhibitor
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