GDPR: What's next?

The General Data Protection Regulation (GDPR) is in effect requiring global organizations comply with its rules designed to protect personal data on people from the European Union (EU). But its future impact on the hospitality industry overall remains to be seen.

Looking forward, hospitality companies are implementing new security measures to obtain customer consent to harvest personal data, manage that data and ensure lawfulness processing of it. Sophisticated, engagement marketing software by companies such as Trunomi are designed to help accomplish this. GDPR regulations also require additional human resources training and auditable reporting methods. Non-compliance could invite hefty fines.

While right now GDPR focuses on protecting EU citizens’ privacy, it will have a longer reach. Hospitality industry leaders predict it will revolutionize the data gathering and usage technology from online room sales and social media channels to mobile room keys and more.

At this year’s HX: The Hotel Experience conference in New York City November 12 and 13, hospitality, technology, security and legal experts will discuss GDPR’s long-term impact. To learn more about conference sessions, check out any pages above.

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