What’s New with HX: The Hotel Experience: Our Brand Identity

By Kit Bernardi

Hospitality Media Group (HMG) recently launched new B2B branding for HX: The Hotel Experience designed to support the growth and advancement of hospitality industry professionals’ careers.

Through our annual conference and new, year-round community-building initiatives, HX is firmly positioned to provide hospitality executives with opportunities to garner strategic insights about innovations, research, trends and technology that influence the customer experience, improve profitability and transform the hospitality industry landscape,” says Tedd Swormstedt, CEO of HMG.

The HX brand's leadership positioning is expressed through:

New HX brand creative design. Hospitality Media Group, owners of HX: The Hotel Experience, worked with their integrated marketing agency DeanHouston Inc. to design the brand’s geometric patterned logo of architectural shapes guests often encounter in hotel environments. The contemporary style, black-red-white color palette conveys strength, stability and bold vision. The tag line “Rooms to Restaurants” references the HX brand’s broad expertise in guest experiences.

HX: The Hotel Experience Conference. This is North America’s largest trade event for the hospitality industry. The annual conference will be held at the Jacob K. Javits Convention Center in New York City on November 11 and 12, 2018. The conference includes a trade show and dynamic professional development program. One of the conference’s highlights is the prestigious awards program recognizing hospitality industry innovators.

HX Regional Events. Throughout the year, HX plans to host career-building networking events for industry executives. The first regional event is planned for September 2018 in Orlando.

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