HX360° Lobby & Bar Innovation Zone

BOOTH #2755

First impressions matter in hospitality. So no area is more critical than the Lobby & Bar. New at HX this year is the HX360° Innovation Zone for Lobby & Bar.

This will be an experience you won’t want to miss. The VR Innovation Zone, brought to you by EFX, will have you exploring multiple variations, virtually, of what Lobby & Bar areas can be.


Our VR showcase features the finalists from the Gold Key Awards in the Lobby category. (The Gold Key Award for Excellence in Hospitality Design is considered the best in class competition for the industry.) It allows you to immerse yourself into an experience of these top designs, trends, products, and services. This zone is filled with idea sparking concepts that will inspire innovations in your hotel.

Hx: Lobby & Bar


When you put the goggles down, relax at the Innovation Zone Lobby Bar merchandised by HX exhibitor Vie Avenue. Enjoy coffee and tea each morning, and cocktails in the afternoon, while mingling with other hospitality pros.

GM Lounge

Our special GM Lounge is dedicated to general managers and filled with networking opportunities, and small-talk previews with speakers from our HX stages. Uber-comfortable lounge seating gives you a chance to sit down, plug in and charge up! It’s a great time to learn more about how VR can help you sell or improve your hotel, or hear our tech experts lead a session on tips and tricks with smart phones.

11:30am - 12pm Virtual Reality - What's it all about? by EFX
3:00pm - 3:30pm Small-talk preview with Alex Taylor
Creating One-of-a-Kind Multi-Concept Operations: Yes, It Can Be Done
11:00am - 11:30am Small-talk preview with Mark Woodworth
Lodging Industry Look: Trends for 2017 & Beyond
2:30pm - 3:00pm Tips & Tricks with your Smartphone by Dahlia+


About EFX


EFX uses cutting edge technology to help organizations attract, engage and close business. Experts in “Open Air” Augmented and Virtual Reality, their displays stop people in their tracks with engaging, interactive visual effects (shown on plasma’s, video walls, projected displays).  EFX packages those same stunning experiences into mobile Augmented Reality & VR Apps that bring existing collateral, products and promotions to life in amazing ways.