News and media representatives are very important to us, and our goal is to help you succeed in covering this outstanding event. We look forward to serving you before, during and after HX to provide information that meets your editorial needs and deadlines.

Click here to register as press. You will be notified via e-mail upon approval.

Acquiring press releases and images

As press releases are emailed to the media, they will also appear on this website under News.

Press credentials for HX

Our objective is to ensure quality press coverage and representation on the exhibit floor. Therefore, media representative’s current, official credentials are required to qualify as press for HMG-managed tradeshows. Then, to be eligible for press badges, media representatives must present these credentials from an approved media outlet, as outlined below. HMG reserves the right to refuse anyone a press badge, at any time and for any purpose.

Who qualifies for a press badge at HMG-managed tradeshows?

  • Editors, television, and radio producers, as well as print/broadcast reporters from approved media outlets, will receive editorial press badges.
  • Publishers, as well as advertising and sales representatives from approved media outlets, will receive advertising press badges.

Who does NOT qualify for a press badge at HMG-managed tradeshows?

  • Public relations representatives; marketing, creative services, circulation and other employees of magazines, newspapers, and television stations; writers and publishers of personal or corporate newsletters; and family members of legitimate media are not eligible for press badges. Book author eligibility will be determined on case-by-case basis.

Qualifying Identification and Credentials: In order to qualify for an editorial or advertising press badge, media representatives must present current press identification. This includes a business card (with individual's name and title and the name of an approved media outlet) AND one of the following:

  • The masthead from an approved media outlet with individual's name and title listed.
  • A copy of, or an Internet link to a current by-lined article published in an approved media outlet within the past six months.

Freelance writers and photographers must present a letter of assignment from an approved publication to be granted a press badge. Freelance writers or columnists not on an assignment must provide a copy of an industry-relevant, by-lined article, published within the past six months in an approved media outlet.

Electronic media representatives, including editors of websites, must present proof of an existing site with relevant editorial content and proof of circulation.

Public Relations representatives must register as exhibitor personnel if their clients are confirmed participants in the tradeshow. A business card and proof of client relationship with exhibiting manufacturer will be required. Alternatively, public relations representatives also may register on-site for the tradeshow as a trade guest with payment of any necessary fees.

We ask that you do not bring friends or relatives with you to the Press Center. Please contact Allison Traylor, Marketing Manager, if you have questions about HMG's requirements, or if you wish to confirm that your credentials are acceptable in advance of a show.