The guest experience from every angle

All new this year — the HX360° Innovation Zones. These are three full build-outs, featuring fantastic innovations in Lobby & Bar, Food & Beverage, and Spa & Wellness.

These experiential areas are created by top designers to give attendees a true look and feel — as well as taste, listen and even smell — of the latest and greatest in key hospitality centers. These 360° zones will immerse attendees in all things hospitality. This isn’t just talking about the guest experience, this is living it!

The deep engagement offered in the HX360° Innovation Zones will create maximum buzz in an already electric show!


HX360° Lobby & Bar

Creating the perfect guest experience often begins in the Lobby. See and feel the difference an outstanding first impression can make, be it music and sound, an inviting seating area, or the art on the wall — all are critical in setting the just right tone. And when guests want to enjoy themselves at the bar, get a true sense of their experience with the latest trends and innovations that will define this fun and exciting area — from the integration of personal tech to updates of old standards like barware and barstools.

Check out HX360° Lobby & Bar Experience HX360°


HX360° Food & Beverage

All the innovative enhancements that drive successful F&B outlets are on full display — from digital ordering systems to eye-pleasing dessert displays. Explore hot trends in lighting and food prep, as well as the latest tech innovations in this key hospitality service area.

Learn more about Pivot Point Experience HX360°


HX360° Tech

It’s an absolute gadget playground at the HX360° Tech Innovation Zone. Deep dive into digital hospitality with smart writing kits and note-taking apps, explore VR, AI, even Snapchat Spectacles in this immersive and highly interactive experience featuring what’s hot in hospitality’s fastest growing area.

Brush shoulders with the robotics capable of amazing things in hospitality. Ask Alexa to personalize your music or give you the forecast, see the latest in video conferencing for your business customers, or experience teleconferenced concierge applications, even learn how wearable technology will impact the guest experience. It’s high energy engagement at every turn. Visit Booth #3169 to learn more.

Check out HX360° Tech Experience HX360°